Brianna Langley

Henderson

web & digital portfolio

Let’s turn potential into performance.

With over a decade of experience in marketing, media relations, and communications, I have consistently delivered exceptional results and forged authentic relationships with diverse audiences. I specialize in crafting compelling brand stories that drive positive change; to that end, I am deeply committed to guiding brands toward a more sustainable future, ensuring a direct link between profitability and environmental responsibility. My unique blend of skills and values positions me as a trusted advocate for businesses seeking to make a lasting impact.

Earned Media Samples

Pitches & Resulting Stories


Pitch (with press release):


Good morning Kimberly,


I’m reaching out to you because my client has a story that I think would really interest your audience. See press release below.


Dr. Lori Marino is a neuroscientist who specializes in marine mammal intelligence. She is also the founder of the Whale Sanctuary Project (website: https://whalesanctuaryproject.org/), an organization dedicated to establishing seaside sanctuaries for whales, dolphins and porpoises. They’re also working to rescue ones held in “whale jails” like the one in Russia (https://allthatsinteresting.com/whale-jail-russia).

The organization is now closing in on selecting an official location for the world’s first seaside, naturalistic whale sanctuary. One of the highest contenders is Skagit County.


Are you interested in connecting with Dr. Marino for more information about their strategy and cause, or in sharing the news with your audience?


Press Release:









Whale Sanctuary Project Closes in On Seaside Sanctuary Site

Organization narrows down location search for orca or beluga refuge in North America

KANAB, Utah – Oct. 29, 2019 — The Whale Sanctuary Project announced today they are narrowing their search for a site to create a model seaside sanctuary for orcas or belugas in North America.

The model sanctuary would offer a home for whales who have retired from entertainment venues, are in need of rehabilitation or require lifelong care. Sites in Washington State, British Columbia and Nova Scotia are all under consideration.

“The sanctuary will be an environment chosen to promote the health and well-being of the whales, offering them the opportunity to, finally, thrive in a natural setting,” said Dr. Lori Marino, president and founder of the Whale Sanctuary Project.

The rural communities of Sherbrooke and Sheet Harbour both provide suitable locations in Nova Scotia while Deepwater Bay off Cypress Island in Washington is also a strong possibility. Mound Island in British Columbia rounds out the organization’s current list of top contenders.

“Finding the perfect site for this sanctuary has been a labor of love for us for more than two years,” said Charles Vinick, executive director for the Whale Sanctuary Project. “We’ve considered more than 130 sites and visited at least 30 of them. Our sanctuary will have a major impact on the surrounding community, so we’ve been holding town meetings, inviting community members to have an open dialogue with us about what we’re attempting to do and what this means for their home. We want to find a community that will embrace the sanctuary and the whales that will live there.”

The sanctuary space will offer a spacious environment that is as similar to the whales’ natural habitat as possible and must meet several physical criteria, including space, depth, current flow and more.


While the site will provide a home for whales in need, the sanctuary — and its construction — will also provide a boost for the local economy, creating a number of new jobs.

“Once the sanctuary and surrounding infrastructure have been built, the whales living at the sanctuary will require a good deal of care,” Marino said, “They will be coming from living in concrete tanks, unable to care for themselves. They don’t even know how to catch their own food. The animal care team, including veterinarians and trainers, will be necessary to work with them on a daily basis, whether for feeding, administering medical care or working on rehabilitation with them.”

The creation of the North American sanctuary is reliant upon donations and the organization’s fundraising efforts. For more information or to donate, please visit https://whalesanctuary.org/.

About the Whale Sanctuary Project

The Whale Sanctuary Project is working to establish a model seaside sanctuary where orcas or belugas can live in an environment that maximizes well-being and autonomy and is as close as possible to their natural habitat. It is the first organization focused exclusively on creating seaside sanctuaries in North America for orcas and beluga whales who are being retired from entertainment facilities or have been rescued from the ocean and need rehabilitation or permanent care. For more information, visit https://whalesanctuary.org/.


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Pitch (without press release):


Good afternoon Heidi,


In recent years, the United States Department of Agriculture (USDA) released a report on female farmers that contained some troubling questions. Instead of ushering in the era of the female farmer, as was predicted, the last 40 years have seen little progress in female agriculture-based business ownership – and potentially some serious backsliding.

Here’s a snapshot of what we can take away from the findings:

  • The number of young female farmers has likely fallen.
  • Fewer women appear to be making a living from farming.
  • There's evidence that the income disparity between male and female farmers has grown.

So, what happened? Why is the agricultural industry seemingly so difficult for women to break into? And what measures can be taken to change that?

Kelly Tiller is the president and CEO of Genera (website: https://generainc.com/), a Tennessee-based company manufacturing domestically sourced and produced ag-based pulp and molded fiber products, and would be more than happy to answer these questions for your audience.

I’d be happy to connect you if you’re interested. Let me know?








Example of a PR Campaign Developed for V-dog


Background: V-dog is a vegan dog food company, and was one of my PR clients for years.


The Problem: The problem V-dog was facing was twofold.


1) They were involved in a lot of charity and shelter donations, but didn’t know how to go about appropriately highlighting their good work in a public-facing manner.


2) Their breath chew and treat sales were significantly down in comparison with their kibble sales.


My PR campaign plan was a 4-step, year-long initiative:


Q1: Drum up buzz on social media and across search engines with a #Ichosevdogbecause campaign that invited customers to participate in shaping the overall brand story.


The concept was simple. Customers would either post a photo of their dog on social media using the hashtag (ex. “#Ichosevdogbecause my elderly dog was suffering from severe joint inflammation, and now he acts like the puppy I once knew!”), or send their stories in to be highlighted on the website.

Q2: Once we had curated enough attention online, we turned to the main crux of the plan: We announced publicly that for every bag of breath chews our loyal customers purchased, we would donate 5% of the profits to Dharma Rescue (V-dog was based in California, so we tried to stick to California-based charities): https://www.dharmarescue.org/.


Q3: We repeated the same tactic in Q3, except we focused on our treat products instead of breathchews, and we contributed one bag of treats for every two bags purchased to Heath’s Haven Rescue instead: https://www.heathshavenrescue.com/.


Q4: We captured the charity metrics and shared them with our customers as a progress report at the end of the year, using language that made the customer feel like the hero. For example:


“This year, YOU saved 50 dogs from being prematurely euthanized! Thank you for partnering with us to make a difference. You are the real hero.”


Results:

  • A more deeply connected customer base
  • A skyrocketing of breath chews and treat sales
  • A chance to highlight all the good things V-dog was doing for the animal community
  • Incentive for customers to spread the word to friends and family and encourage them to also buy from V-dog
  • Creating a sense of heroism within our customers and making them the hero of the story, thus solidifying a deep affection for V-dog

Process Development and Reporting Samples

As Seen On

Phone Number

(865) 951-6416

Email Address

brilangley94@gmail.com